1. Introduction
SimpleNTO ("we," "us," or "our") operates the website www.simplento.com and provides document preparation services for the filing of Notices to Owner ("NTO") under Florida Statute 713.06. This Privacy Policy describes how we collect, use, disclose, and protect your personal information when you visit our website, use our services, or otherwise interact with us.
SimpleNTO is a document preparation service and is not a law firm. We do not provide legal advice. Nothing in this Privacy Policy creates an attorney-client relationship.
By using our website or services, you acknowledge that you have read and understood this Privacy Policy. If you do not agree with the practices described herein, please do not use our website or services.
2. Information We Collect
2.1 Information You Provide Directly
When you use our services, create an account, or contact us, we may collect the following categories of personal information:
Account and Contact Information
- Full name
- Email address
- Phone number
- Mailing address
- Company or business name
NTO Filing Information
To prepare your Notice to Owner, we collect information necessary to complete the filing, including:
- our role on the construction project (subcontractor, supplier, laborer, etc.)
- Description of labor, services, or materials furnished
- Date you first furnished labor, services, or materials to the project
- Project address and property description
- Property owner name and address
- General contractor name and address
- Names and addresses of other required recipients
- Contract value or estimated value of your work
Payment Information
We use third-party payment processors to handle transactions. We do not store your full credit card number, expiration date, or CVV on our servers. Our payment processor may collect your billing name, billing address, and payment card details to process your transaction. Please refer to our payment processor's privacy policy for details on how they handle your payment data.
Communications
When you contact us via email, our contact form, or other channels, we collect the content of your messages, your email address, and any other information you choose to provide.
2.2 Information Collected Automatically
When you visit our website, we automatically collect certain technical information, including:
- IP address
- Browser type and version
- Operating system
- Device type
- Pages visited, time spent on pages, and navigation paths
- Referring URL (the website that directed you to ours)
- Date and time of your visit
2.3 Cookies and Tracking Technologies
We use cookies and similar tracking technologies to collect information about your browsing activity. Specifically, we use:
- Google Analytics 4 (GA4) to understand website traffic and user behavior
- Google Tag Manager to manage tracking scripts
- Essential cookies necessary for website functionality
You can control cookies through your browser settings. Disabling cookies may affect your ability to use certain features of our website. We do not use cookies for advertising or behavioral targeting.
2.4 Information from Third-Party Sources
In certain cases, we may obtain information from publicly available records to complete your NTO filing. This includes property owner information obtained from county property appraiser records and other public databases as permitted by Florida law.
3. How We Use Your Information
We use the information we collect for the following purposes:
Service Delivery
- To prepare your Notice to Owner in compliance with Florida Statute 713.06
- To send your NTO via USPS Certified Mail to all required recipients
- To provide you with proof of mailing and delivery confirmation
- To research property owner information through public records when necessary
- To process your payment
- To create and manage your account
Communication
- To respond to your inquiries, questions, and support requests
- To send transactional emails related to your filing (order confirmation, delivery updates, proof of mailing)
- To send service-related announcements (changes to our service, pricing, or policies)
Improvement and Analytics
- To analyze website usage and improve our services
- To monitor and prevent errors, fraud, and abuse
- To maintain and improve website security
Legal Compliance
- To comply with applicable federal, state, and local laws and regulations
- To respond to lawful requests from government authorities
- To enforce our Terms of Service and protect our legal rights
4. How We Share Your Information
We do not sell, rent, or trade your personal information to third parties for their marketing purposes. We may share your information in the following limited circumstances:
4.1 Service Providers
We share information with third-party service providers who perform services on our behalf, including:
Provider
Purpose
Data Shared
Lob (Certified Mail)
Printing and mailing NTO documents via USPS Certified Mail
Recipient names and addresses, NTO document content
Payment Processor
Processing payments securely
Billing name, billing address, payment card details
Webflow
Hosting our marketing website
Website usage data, form submissions
Google (Analytics/GTM)
Website analytics and tag management
Anonymized usage data, IP address, browsing behavior
MongoDB / Cloud Hosting
Storing order records and account data
All information provided during filing
Email Service Provider
Sending transactional emails
Email address, name, order details
Each service provider is contractually obligated to use your information only for the purpose of providing services to us and to maintain appropriate security measures.
4.2 Required NTO Recipients
By using our service to file a Notice to Owner, you authorize us to send your NTO to all recipients required by Florida Statute 713.06. These recipients may include the property owner, the general contractor, and other parties as required by law. The NTO document itself contains information you provide during the filing process, including your name, address, the nature of your work, and the project details. This disclosure is required by Florida law and is a fundamental part of the service you are purchasing.
4.3 Legal Requirements
We may disclose your information if required to do so by law, regulation, legal process, or governmental request, including to comply with a subpoena, court order, or similar legal mechanism. We may also disclose your information to protect the rights, property, or safety of SimpleNTO, our users, or the public, to detect, prevent, or address fraud, security issues, or technical problems, or to enforce our Terms of Service.
4.4 Business Transfers
In the event of a merger, acquisition, reorganization, bankruptcy, or sale of all or a portion of our assets, your personal information may be transferred as part of that transaction. We will notify you via email or a prominent notice on our website of any change in ownership or uses of your personal information, as well as any choices you may have regarding your personal information.
5. Data Retention
We retain your personal information for as long as necessary to fulfill the purposes for which it was collected, including to satisfy legal, accounting, or reporting requirements. Specifically:
- NTO filing records and associated documents are retained for a minimum of seven (7) years from the date of filing to support potential lien enforcement actions and comply with applicable statute of limitations periods under Florida law.
- Account information is retained for as long as your account remains active and for a reasonable period thereafter.
- Payment transaction records are retained as required by applicable tax and financial reporting laws.
- Website analytics data is retained in accordance with Google Analytics data retention settings, which we have configured to the minimum period necessary.
After the applicable retention period expires, we will securely delete or anonymize your personal information.
6. Data Security
We implement reasonable administrative, technical, and physical security measures designed to protect your personal information from unauthorized access, disclosure, alteration, and destruction. These measures include:
- Encryption of data in transit using TLS/SSL
- Encryption of sensitive data at rest
- Access controls limiting employee access to personal information on a need-to-know basis
- Regular monitoring of our systems for potential vulnerabilities and attacks
However, no method of transmission over the Internet or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security. In the event of a data breach affecting your personal information, we will notify you and any applicable regulatory authorities as required by law.
7. Your Rights and Choices
7.1 Access and Correction
You have the right to access the personal information we hold about you and to request correction of any inaccurate or incomplete information. To exercise this right, contact us at the information provided in Section 12.
7.2 Deletion
You may request deletion of your personal information. Please note that we may be required to retain certain information for legal or regulatory purposes, including NTO filing records subject to the retention periods described in Section 5. We will inform you if we are unable to fulfill a deletion request and explain the reason.
7.3 Email Communications
You may opt out of promotional or marketing emails by following the unsubscribe instructions included in those emails. Please note that you cannot opt out of transactional emails related to your NTO filing (such as order confirmations and delivery notifications), as these are necessary for the delivery of our service.
7.4 Cookies
You can manage cookie preferences through your browser settings. Most browsers allow you to refuse cookies or alert you when cookies are being sent. Please note that disabling cookies may affect website functionality.
7.5 Do Not Track
Our website does not currently respond to "Do Not Track" (DNT) browser signals. We will update this policy if we adopt a DNT standard in the future.
8. Florida-Specific Disclosures
SimpleNTO operates in the State of Florida and primarily serves Florida residents. Under the Florida Digital Bill of Rights (FDBR), if applicable to our business based on revenue and data processing thresholds, Florida consumers may have additional rights, including the right to confirm whether we are processing their personal data, to access and obtain a copy of their personal data, to correct inaccuracies, to delete personal data, and to opt out of the processing of personal data for targeted advertising, the sale of personal data, or profiling. We do not sell personal data. We do not engage in profiling that produces legal or similarly significant effects. To exercise any applicable rights, contact us using the information in Section 12.
9. Children's Privacy
Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If you are a parent or guardian and believe that your child has provided us with personal information, please contact us immediately. If we become aware that we have collected personal information from a child under 18 without verification of parental consent, we will take steps to delete that information promptly.
10. Third-Party Websites
Our website may contain links to third-party websites, services, or applications that are not operated by us. This Privacy Policy does not apply to those third-party services. We encourage you to review the privacy policies of any third-party websites or services that you visit. We are not responsible for the content, privacy practices, or security of any third-party websites.
11. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make material changes, we will update the "Last Updated" date at the top of this policy and, where required by law, provide you with additional notice (such as posting a notice on our website or sending you an email notification). Your continued use of our website or services after any changes to this Privacy Policy constitutes your acceptance of the updated policy. We encourage you to review this Privacy Policy periodically.
12. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at:
SimpleNTO
Email: hello@simpleNTO.com
Support: support@simpleNTO.com
Website: www.simplento.com/contact
We will respond to your inquiry within thirty (30) days.
13. Governing Law
This Privacy Policy is governed by and construed in accordance with the laws of the State of Florida, without regard to its conflict of laws principles.
